Unless otherwise specified below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations. “Personal data” is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without providing any personal information. Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR (DSGVO) out of our predominant legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is called up again. We use cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.
We also use cookies on our website for the purpose of analyzing the surfing behavior of our website visitors. We also use cookies for the purpose of subsequently addressing visitors to other websites with targeted, interest-based advertising. The processing takes place on the basis of § 15 (3) TMG as well as Art. 6 (1) lit.f GDPR (DSGVO) from the legitimate interest in the above-mentioned purposes.The data collected from you in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to your person. The data will not be saved together with other personal data from you.
For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR (DSGVO) at any time.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Advertising
Cookies are saved on your computer. Therefore have use of Google Analytics. We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google Analytics uses cookies, which enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. Your data may be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA. The processing takes place on the basis of Art. 6 (1) lit.f GDPR from the legitimate interest in the needs-based and targeted design of the website.
For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR at any time.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in [https://tools.google.com/dlpage/gaoptout?hl=de]. You can set an opt-out cookie to prevent Google Analytics from collecting data across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must carry out the opt-out on all systems and devices used for this to have a comprehensive effect. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.

You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of the remarketing or “similar target groups” function of Google Inc. We use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This function serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies are used to record visits to the website and anonymised data on the use of the website. There is no storage of personal data of the visitors to the website. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may also be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA. The processing takes place on the basis of Art. 6 (1) lit. visit on the Google Display Network.

For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR (DSGVO) at any time.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there. You can find more information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/

Use of Facebook remarketing
We use the remarketing function “Custom Audiences” from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.This function serves the purpose of addressing visitors to the website in a targeted manner with interest-based advertising on the Facebook social network.
For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. The processing takes place on the basis of Art. 6 (1) lit.f GDPR from the legitimate interest in the above-mentioned purpose.For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR at any time.

You can deactivate the remarketing function “Custom Audiences” here.
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook’s data protection information at https://www.facebook.com/about/privacy/.

Verwendung von Google AdSense
We use the AdSense function of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This function serves the purpose of renting out advertising space on the website and using it to target visitors to the website with interest-based advertising. This function is used to display personalized, interest-based advertising ads from the Google Display Network to visitors to the provider’s website. Google uses cookies to help analyze how users use the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.Die Verarbeitung erfolgt auf Grundlage des Art. 6 (1) lit. f DSGVO aus dem berechtigten Interesse an dem oben genannten Zweck.
For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR (DSGVO) at any time.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.

You can also deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there.You can also prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can find more information and Google’s data protection declaration at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

Rights of the affected  and storage duration Duration of storage The data is stored taking into account statutory retention periods and then deleted after the deadline, unless you have consented to further processing and use.
Rights of the affected If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR (DSGVO) on: Right to information, to correction, to deletion, to restriction of processing, to data portability. In addition, according to Art. 21 Paragraph 1 GDPR, you have the right to object to processing based on Art. 6 Paragraph 1 f GDPR, as well as against processing for the purpose of direct mail.
Right of appeal to the supervisory authority According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that your personal data is not being processed lawfully.
Right to object If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR (DSGVO), you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation. After the objection has been made, the processing of the data concerned will be terminated, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. If the personal data processing takes place for the purpose of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update: 20/11/2021